How does Brutus display the rhetorical elements of ethos, pathos, and logos in the play Julius Caesar?

It's Act III Scene II, and the conspirators have finally carried out their plan and brutally assassinated Julius Caesar. The late dictator was hugely popular among the common people of Rome. When they find out what happened to their hero, the people are fearful, angry and confused. They need to be reassured; they need to be placated. Otherwise, Rome's new rulers will have chaos and disorder on their hands. So up steps Brutus, the most senior conspirator, to make a speech which he hopes will persuade the masses why getting rid of Caesar was the right thing to do.
Ethos- This is a rhetorical device which seeks to make an appeal to its audience on ethical grounds. The first thing to notice is that Brutus' speech is in prose, not the more elevated style of blank verse. In speaking this way, Brutus is trying to show the people that he's one of them, an ordinary person who just wants what's best for Rome:

Believe me for mine honor, and have respect to mine honor that you may believe.

Brutus is playing on his reputation of being an honorable man to persuade the crowd that, at the very least, he deserves a fair hearing.
Logos- A rhetorical appeal on the basis of logical argument. This isn't necessarily the best way to appease an angry mob, but it's certainly in character for Brutus, with his reasonable nature:

Had you rather Caesar were living and die all slaves, than that Caesar were dead, to live all free men?

By employing this rhetorical question, Brutus is trying to get the crowd to see the logic of his position. He genuinely believed that Caesar wanted to make himself king, thus destroying the cherished Roman republic and turning everyone into slaves.
Pathos- An appeal to the emotions, the most appropriate rhetorical device for a speech made to a large, restless, potentially mutinous crowd of irate citizens:

If there be any in this assembly, any dear friend of Caesar’s, to him I say that Brutus' love to Caesar was no less than his. If then that friend demand why Brutus rose against Caesar, this is my answer: not that I loved Caesar less, but that I loved Rome more.

Brutus knows that the common people loved Caesar; and he wants them to know that he too loved Caesar, someone who was such a close friend of his. His participation in Caesar's murder wasn't a sign that he loved him any less; it was simply the case that his love for Rome was greater.
Brutus's speech proves remarkably successful. That is, until Mark Antony steps up to the speaker's rostrum.
 

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